I can bet the localisation of this ad would contribute more to the popularisation of fly-fishing than years of patient education or hundreds of my videos. It says ‘it works in all kinds of situations’, in this concrete example a champagne bar. To go to one directly after a fruitful session with graylings and trout, who can imagine a better trip? ;). As for me I prefer fly-fishing ‘nymphs’ but one has to admit the ad has a big potential here :). Having said this, I refuse to say anything about the product itself, it can be perfect or miserable, I don’t care.